Five Ways Brands Win When They Invest in Social Good

Innovative and forward-thinking brands are always looking for ways to connect with communities, potential customers and stakeholders. The Corporate Social Responsibility (CSR) business model holds a company socially accountable to its stakeholders and the public, helping to drive positive change rather than solely focusing on their bottom line.

CSR is one way that organizations, corporations and publicly-traded companies give back on both a local and a global scale. A 2020 study conducted by Moving Worlds found that 72% of publicly-traded companies mentioned “Sustainable Development Goals” (SDG’s) as a primary focus for their new investments (SDG’s are a set of 17 criteria defined by the United Nations to create a more just and equitable planet by 2030. More on that here.)

Examples of CSR and social impact projects include the reduction and remediation of environmental impacts; investing in programs that improve peoples’ livelihoods in communities; regenerative agriculture; programs that promote gender equality; and more.

A recent Global Societal Impact Study cites five of the ways brands benefit by investing in social impact projects:
• Generate new market opportunities
• Improves relationships with government and regulators
• Inspire, attract and retain top talent
• Enhance value with stakeholders
• Helps build sustainable supply chains

Determining how you want to invest in CSR and coming up with a strategy doesn’t have to be daunting! After all, what’s not to love about a brand that champions social causes, programs and projects that improve peoples’ livelihoods and the planet?

Duvin Collaborative has worked with nonprofits, corporations and individuals focusing on access to the arts, gender equality, LGBTQ rights, science education and other issues.

Contact us to learn more about how we can help identify, develop and implement your CSR Strategy.